Amarket – Privacy Policy

 

Last Updated: August 3, 2025

1. Introduction

Amarket (“we,” “us,” or “our”) is committed to protecting the privacy of your personal information. This Privacy Policy explains how we collect, use, store, and disclose your personal information when you interact with our website (amarket.co.nz), purchase our products, or engage with us in any other way.

We comply with the Privacy Act 2020 of New Zealand, which sets out 13 Information Privacy Principles (IPPs) governing how agencies (including businesses like ours) should handle personal information.

2. What is Personal Information?

Under the Privacy Act 2020, “personal information” is information about an identifiable individual. This includes, but is not limited to, your name, contact details, payment information, and any other information that could reasonably identify you.

3. Information We Collect

We may collect the following types of personal information:

• Contact Information: Name, email address, postal address, phone number.

• Account Information: Username, password (encrypted), and other registration details.

• Order Information: Details of products purchased, order history, shipping address, and billing address.

• Payment Information: Payment card details (processed securely by third-party payment gateways; we do not store full card numbers on our servers) or other payment method details.

• Communication Data: Records of your correspondence with us, including emails, chat messages, and phone calls.

• Website Usage Data: Information about how you use our website, including your IP address, browser type, operating system, pages viewed, time spent on pages, and referring URLs. This is often collected through cookies and similar technologies (see Section 8).

• Marketing Preferences: Your preferences for receiving marketing communications from us.

4. How We Collect Information

We collect personal information in several ways:

• Directly from You: When you create an account, place an order, subscribe to our newsletter, contact customer service, participate in surveys, or interact with us directly.

• Automatically: When you visit our website, certain information is automatically collected through cookies, web beacons, and similar technologies. This includes your IP address, browsing patterns, and device information.

• From Third Parties: We may receive information from third-party service providers (e.g., payment processors, shipping partners) to facilitate our services.

5. How We Use Your Information

We use your personal information for the following lawful purposes:

• To Process and Fulfil Orders: To process your purchases, manage your account, deliver products, and provide order updates.

• Customer Service: To respond to your inquiries, provide support, and resolve issues.

• Website Improvement: To analyse website usage, improve our website’s functionality and user experience, and personalise content.

• Marketing and Promotions: To send you marketing communications, special offers, and newsletters if you have opted in to receive them. You can opt out at any time.

• Security and Fraud Prevention: To protect our website and business from fraudulent transactions and other illegal activities.

• Legal Compliance: To comply with our legal obligations, resolve disputes, and enforce our agreements.

6. Sharing Your Information

We may share your personal information with third parties only when necessary for the purposes outlined in this policy or when required by law. These third parties may include:

• Service Providers: Third-party companies that perform services on our behalf, such as payment processing, shipping and logistics, website hosting, data analysis, and marketing services. These providers are obligated to protect your information and only use it for the purposes for which we disclose it to them.

• Law Enforcement and Regulatory Bodies: If required by law, court order, or governmental request, or to protect our rights, property, or safety, or the rights, property, or safety of others.

• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred to the acquiring entity.

We will not sell, rent, or trade your personal information to third parties for their independent marketing purposes without your explicit consent.

7. Data Storage and Security

We take reasonable steps to protect the personal information we hold from loss, misuse, and unauthorised access, disclosure, alteration, or destruction. This includes:

• Implementing physical, electronic, and procedural safeguards.

• Using secure servers and encryption for sensitive data.

• Regularly reviewing our security practices.

While we strive to protect your personal information, no method of transmission over the internet or electronic storage is 100% secure. Therefore, we cannot guarantee absolute security.

We will only retain your personal information for as long as necessary to fulfil the purposes for which it was collected, or as required by law.

8. Cookies and Tracking Technologies

Our website uses “cookies” and similar tracking technologies to enhance your browsing experience, analyse website traffic, and for marketing purposes.

• What are cookies? Cookies are small text files placed on your device by websites you visit. They are widely used to make websites work more efficiently and to provide information to the website owners.

• How we use cookies: We use both session cookies (which are temporary and disappear after you close your browser) and persistent cookies (which remain on your device for a set period or until you delete them). These cookies help us remember your preferences, keep you logged in, analyse how you use our site, and deliver relevant advertisements.

• Managing cookies: Most web browsers allow you to control cookies through their settings. You can usually set your browser to notify you when you receive a cookie, or to block cookies entirely. However, please note that disabling cookies may affect the functionality of our website.

9. Your Rights

Under the Privacy Act 2020, you have the following rights regarding your personal information:

• Right to Access: You have the right to request access to the personal information we hold about you.

• Right to Correction: You have the right to request that we correct any inaccurate or incomplete personal information we hold about you.

• Right to Object: In certain circumstances, you may have the right to object to the way we are using or disclosing your information.

• Right to Complain: If you believe we have breached the Privacy Act 2020, you have the right to make a complaint to the New Zealand Privacy Commissioner.

To exercise any of these rights, please contact our Privacy Officer using the details provided below. We will respond to your request within 20 working days.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any changes will be posted on this page, and the “Last Updated” date at the top of the policy will be revised. We encourage you to review this policy periodically.

11. Contact Our Privacy Officer

If you have any questions about this Privacy Policy, our privacy practices, or if you wish to exercise your rights, please contact our Privacy Officer:

Privacy Officer

Amarket

sales@amarket.co.nz